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Cosabella launches at Galeries Lafayette Paris with a “Splash”
Known for being a premiere trend setting lingerie and apparel company, Cosabella, is making a statement in Paris, France by opening a “Splash of Color” shop in shop in the luxury retailer, Galeries Lafayette. Located in the heart of Paris’ shopping destination Boulevard Haussmann, Cosabella will be showcasing their world of colors for the first time.
Cosabella’s shop is located right off of the escalators on the intimate apparel floor. The shop will be adorned with the brand’s signature glossy brocade white frames featuring images from the 2011 “Splash of Color” campaign.
The shop will display an extensive assortment of Cosabella’s collections including bold and bright Soire, essential Never Say Never, Ceylon’s sexy chevron lace, comfy sleepwear in soft pima cottons and micro modals along with Cosabella’s signature Talco jersey. “Our new shop in shop will allow us to present all of our product categories, colors and collaborations showing lingerie’s transformation from an underpinning to a colorful fashion accessory that is meant to be layered and seen” says Guido Campello, VP of Sales, Branding & Innovation.
The Lafayette shop in shop follows the opening of a Cosabella’s shop in shop in Milan at La Rinascente and in Seoul (South Korea). Cosabella’s shops in shops are part of a global brand “Splash” expansion which includes new flagship stores in the US in Miami and Atlanta, recently opened and in Soho, New York that will open in the summer.